Privacy Policy

We are dedicated to safeguarding your personal data. This Privacy Statement, in conjunction with our Cookie Policy, outlines the methodologies governing our processing of your information and delineates the rights available to you. Your continued navigation of this site constitutes explicit acceptance of these terms and provides your unambiguous consent to our data processing practices.

Important Note: This site is hosted by WooCommerce. By utilizing this site, you affirm your understanding that certain information will be processed by BigCommerce, subject to the provisions set forth in their Privacy Policy.

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Summary

  • Your privacy is accorded the highest priority. Should you elect to forgo promotional communications from us, your preference will be strictly honoured. Please note, however, that transactional correspondence related to any orders you place, including order confirmations will remain essential to our service.
  • We gather information primarily to facilitate order processing and to enhance your digital engagement with our platform. This entails the meticulous collection, analysis, and interpretation of aggregated and personal data. These insights allow us to discern broader user trends and your individual preferences regarding our website, content, and advertising initiatives.
  • To further refine the visitor experience and better cater to your interests, we may engage in data sharing with select strategic partners, some of whom may be situated outside the United States. Such collaborations are contingent upon robust data protection agreements.
  • You retain the right to access the personal information we hold on file and may withdraw consent for marketing communications at any juncture.
  • For any inquiries regarding this Privacy Policy, please direct your correspondence to our Data Protection team at contact@premiumliquorstore.com.

What information do we collect?

We collect information you provide when you:

  • Sign up or create an account
  • Place an order
  • Search for products
  • Subscribe to updates
  • Use social features on our site
  • Log in with social media
  • Write reviews or submit other information
  • Request marketing or product news
  • Contact us
  • Enter contests or promotions

This can include your name, date of birth, email, phone number, social media details, purchase history, items in your basket, payment and bank details, billing and shipping addresses, and anything else you share with us (e.g., when entering a promotion).

Information collected automatically when you use our website: We use tools like cookies to collect data about your visit. This may include:

  • How you move through our website

  • Device information, IP address, and general location

  • Errors or issues you encounter

  • How you leave a page

  • If you call our customer service

We do this to understand how people use our site so we can improve it. Many other websites do the same, even if they don’t say so. We never record passwords or full, unprotected credit card details this way.

Information from other sources: We may receive information about you from:

  • Someone buying you a gift

  • Social media logins via third parties

  • Our advertising or service partners

  • Publicly available data (like blogs or social media posts)

This could include your name, location, age, shopping habits, or social media profile details. We only collect this where allowed by law and when we have a proper legal reason. For example, your consent, a legitimate business need, or to fulfill a contract.

If you’ve agreed to share your data with another company, their own privacy policies will explain how they handle your information.

How do we use your information?

We use your information to:

  • Fulfil your orders and ensure you have a good experience.

  • Run and improve our website, including personalising content.

  • Provide customer support and answer your questions. We record calls for crime prevention, training, and quality purposes for 6 months, and may share them with law enforcement if needed.

  • Notify you if you win a contest.

  • Prevent fraud and keep our site secure.

  • Protect our rights and the rights of our users.

  • Analyse data to improve our services and advertising. We use anonymised data for testing and development.

  • Show you personalised ads on platforms like Facebook or Twitter, and find new customers with similar interests.

  • Send you updates and marketing. You can opt out anytime. We may contact existing customers about similar products, and other contacts if we believe there’s a legitimate interest. We use Optimizely and Klaviyo for marketing, who process data according to their own policies.

  • Combine information we get from you, our site, and approved sources (like social media) for the purposes above.

We keep your personal information only as long as needed for these purposes or as required by law. We regularly review what data we hold.

How do we share your information?

We sometimes share your personal information with:

  • Our partner companies and trusted service providers who help us run our website and business (for shipping, payments, marketing, hosting, and research).

  • Fraud prevention partners to help keep your transactions secure.

  • Google’s Certified Shops Programme, to show we deliver orders reliably.

  • Trustpilot’s review service, so customers can share feedback about our service.

Our site has links and social media buttons. Clicking these can send some of your data (like your IP address) to those other companies, even if you don’t have an account with them. We don’t control how they use your data, so we suggest you check their privacy policies.

We may also share your information if required by law, to protect our website, or if we sell our business.

We only share your data for the reasons above. Our partners must follow our instructions and use strong security measures to protect your information.

Sharing your information overseas

We may need to send your personal information to trusted partners in other countries to provide our services. Wherever your data goes, we protect it using high standards based on United States law, and we always handle it according to this Privacy Policy and applicable laws.

Security of your personal information

We take extensive measures to protect your information. Our security practices include:

  • Training our staff in confidentiality

  • Carefully choosing and overseeing our partners, who must meet strict legal security standards

  • Securing our systems and network environment

To keep your data safe, especially during online transmission, we use strong encryption. All data exchanged between your device and our servers uses at least TLS 1.2 encryption. For added protection of sensitive payment details:

  • We use SSL encryption to secure your bank and credit card information from the moment you enter it.

  • We use a trusted payment service called Braintree, operated by PayPal.

  • Braintree acts as an independent data controller for your payment information, handling it according to their own Privacy Policy.

  • For your security, your full card details are only ever stored and accessed in an encrypted format within Braintree’s systems, never as plain text.

You can view Braintree’s Privacy Policy for more details on their practices.

Changes to our privacy policy

We keep our Privacy Policy under regular review. Any changes we may make to this Privacy Policy in the future will be posted here. This Privacy Policy was last updated on 25 July 2025 and it’s version number 11. Please check back frequently to see any updates or changes to the privacy policy.

Contact Us

f you have any data protection queries, you can contact us by emailing us at contact@premiumliquorstore.com. If you no longer want to receive marketing information from us, simply follow the ‘unsubscribe instantly’ link in any e-mail we send to you. Alternatively, you can also just send us a quick email with your request. Please bear in mind that even if you opt out, we may still continue to send you information that relates to any account or continuing business relationship you may still have with us (for example, in relation to an order which you have placed). In order to ensure that our customers and website users based in the EU are properly represented and protected, we have Prighter as our European data representative. Even if you’re based in the EU, your data protection related queries are likely to be dealt with more quickly if you contact us directly using the methods outlined in this paragraph.

 

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